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Why we do, what we do
Each day, over 3500 people die, not from sickness or old age, but from traffic crashes. We cannot accept this. That is why we embrace Vision Zero. A road safety vision that is about eliminating all traffic fatalities and severe injuries, while facilitating safe and sustainable mobility for all. First implemented in our home country Sweden in the 1990s, it is now a proven success and spreading rapidly around the globe. It’s our calling to come up with enforcement and mobility solutions to improve road safety, traffic behavior and traffic flow, so that road travel becomes safer and more sustainable. All around the world.