SENSYS Traffic AB (publ) has signed a distributor agreement for the North American market with the newly formed company Sensys America. Sensys America is an independent company in which Sensys Traffic has no ownership.
Sensys America has obtained distribution rights for Sensys' products in North America and has undertaken, in addition to establishing an organization to work exclusively with Sensys products, to achieve certain sales volumes.
The CEO of Sensys America will be Carlos Löfstedt, who is leaving his position as marketing manager of Sensys Traffic. The company has also established a small team of senior key personnel with extensive experience of the traffic-monitoring sector both in the United States and other parts of the world. Recruitment of a new marketing manager for Sensys Traffic has begun, and until further notice the position is covered by Johan Frilund, CEO.
"Sensys America will represent our local presence in the growing U.S. market for traffic surveillance. The company's strong skills and broad network in the United States form an excellent platform for Sensys to become established in North America," says John Frilund, CEO of Sensys Traffic.
Sensys Traffic will initially assist the new company by actively contributing to sales and marketing. The company will be remunerated for delivered products in the same way as other customers.